Fintech and Sustainability: Do They Affect Each Other?

Current concerns about environmental issues have led to many new trends in technology and financial management. Within this context of digital transformation sustainable finance, Fintech has emerged as an alternative traditional institutions. This paper, through a literature review case study approach, analyzes the relationship between sustainability, different areas collaboration from both theoretical descriptive perspective, while giving specific examples current technological platforms. Additionally, two initiatives (Clarity AI Pensumo) are described, well several proposals improve detection greenwashing other deceptive behavior by firms. The results lead conclusion that finance aspects common, can make businesses more overall promoting green finance. Furthermore, paper highlights importance European global regulation, mainly perspective consumer protection.